# Fuel of Norway: selling direct to consumers in under two weeks

> How we built and launched a direct-to-consumer Shopify store for Fuel of Norway, a new nutrition brand that needed to start selling online without a long build.

- **Client:** Fuel of Norway
- **Services:** Shopify and D2C launch

## Results

- **Under two weeks**: Kick-off to live store

Fuel of Norway is a new nutrition brand that needed to sell direct to consumers, and quickly. We built and launched its Shopify store, and it took under two weeks from kick-off to a live store taking orders.

## About Fuel of Norway

Fuel of Norway makes sports nutrition products. Before this project the brand sold only through retailers, and customers and partners kept asking to buy online.

## The challenge

The brand needed a direct-to-consumer store quickly, while the demand was there, and could not wait for a drawn-out build.

## What we did

We built a focused, conversion-first Shopify store, ready to scale.

Planning a larger build? See our [Shopify Plus development service](https://thinkcommerce.com/services/shopify-plus).

## The result

Fuel of Norway went from kick-off to live direct-to-consumer sales in under two weeks.

## Launching a new brand?

Need to sell direct within weeks? [Tell us about your launch](https://thinkcommerce.com/contact) or [start a project with us](https://thinkcommerce.com/start-project). Our [other case studies](https://thinkcommerce.com/case-studies) cover Magento migrations and multi-store builds.

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Source: https://thinkcommerce.com/case-studies/fuel-of-norway · Last updated: 6 November 2026 · Contact: hello@thinkcommerce.com