# B2B and wholesale on Shopify Plus

> Think Commerce builds B2B and wholesale on Shopify Plus, from company accounts, catalogues and price lists to B2B portals and bespoke platforms built to fit.

Think Commerce builds B2B and wholesale stores on Shopify Plus, alongside D2C. We set up company accounts, catalogues and price lists for your trade customers, build B2B portals, and build bespoke platforms from scratch when a project needs one. We have processed £150M+ in B2B commerce.

## What we build for B2B brands

### B2B on Shopify Plus

We set up B2B on Shopify Plus with company accounts, catalogues and price lists, so you can sell to trade customers as well as to consumers.

### B2B portals and headless builds

B2B portals and headless builds are larger pieces of work, so we quote each one as a project. On our Partner retainer, advice on them is included.

### Bespoke platforms

Some B2B projects need more than a storefront. We build wholesale, headless and bespoke platforms from scratch, including a real-time auction platform for London Mint Office.

## B2B and D2C from one team

We build D2C storefronts as well as B2B and wholesale stores, on Shopify Plus and on custom platforms. Our D2C storefronts have driven £100M+ in revenue, so one team can look after both sides of your business.

GaitLine, a shoe brand, sells direct to consumers and to shoe and sports shops. We moved its five D2C stores from Magento to a multi-store Shopify Plus set-up. Read the [GaitLine multi-store migration case study](https://thinkcommerce.com/case-studies/gaitline).

We also moved Majema, which sells to consumers and businesses, from Magento 2 to Shopify Plus. Read the [Majema case study](https://thinkcommerce.com/case-studies/majema).

## Ongoing B2B development on a retainer

B2B work runs on our retainers like any other Shopify development. Which B2B features you can use depends on your Shopify plan, not on the retainer: Shopify B2B is available on the Basic, Grow, Advanced and Shopify Plus plans. Our [Partner retainer](https://thinkcommerce.com/offers/partner-retainer), which costs £5,000 a month, ex VAT, adds:

- Custom app development within the request queue
- Multi-market and multi-store operations, including stores in Norway, Sweden and Denmark

Requests over about 10 days of work are quoted as projects. B2B portals are quoted as projects on every retainer. Partner clients get 10% off fixed-price projects. Compare all three on [our Shopify retainers page](https://thinkcommerce.com/retainers).

## Will Shopify Plus fit your B2B model?

Shopify Plus gives you company accounts, catalogues and price lists for trade customers. If you need more than that, such as a dedicated portal or a headless build, we quote it as a project. See how we approach [Shopify Plus builds and replatforming](https://thinkcommerce.com/services/shopify-plus).

## Talk to us about B2B

[Tell us about your B2B project](https://thinkcommerce.com/contact): who your trade customers are, how they order today and what you want to change. We will come back with a plan. If you already have a brief, you can also [start a B2B project](https://thinkcommerce.com/start-project).

## Frequently asked questions

### Can Shopify Plus handle B2B?

Yes. Shopify Plus gives you company accounts, catalogues and price lists, so you can sell to trade customers as well as to consumers.

### Do you build B2B portals?

Yes, as quoted projects. B2B portals and headless builds are larger pieces of work, so we quote each one as a project. On our Partner retainer, advice on them is included.

### Can you build a bespoke wholesale platform?

Yes. When a project needs more than a storefront, we build wholesale, headless and bespoke platforms from scratch, including a real-time auction platform for London Mint Office.

### Can one team look after our B2B and D2C?

Yes. We build D2C storefronts as well as B2B and wholesale stores. Our D2C storefronts have driven £100M+ in revenue, and we have processed £150M+ in B2B commerce.

### Which Shopify plan do we need for B2B?

Shopify B2B is available on the Basic, Grow, Advanced and Shopify Plus plans, and the B2B features you get depend on your plan. Tell us how your trade customers order, and we will tell you which plan fits.

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Source: https://thinkcommerce.com/services/shopify-b2b · Last updated: 6 November 2026 · Contact: hello@thinkcommerce.com