CHRISTIANIA GLASMAGASIN

Christiania Glasmagasin is your kitchen and gift store with roots going back to 1739, a Norwegian Heritage brand by all accounts. Famous for their stores and brands across all of Norway.

They offer kitchen and gift products that simplify and inspire the very best food and drink experience — with a focus on brands, classic style, quality, and sensible prices. Their customers appreciate the right selection and expert knowledge, whether they are shopping for themselves or looking for the perfect gift for someone they care about.

From Magento 2 to Shopify Plus

Before the migration, Christiania Glasmagasin had been running on Magento 2 for five years. During that period, the online store had grown to a range of approximately 8,000 SKUs, exclusively targeting the Norwegian market.

"Magento 2 worked, but it was heavy to work with day-to-day. Everything had to be coded and developed — even small changes required significant resources. In specialist retail, things need to move quickly, and that flexibility was something we didn't have on Magento." - Katrine Steiro

Their biggest concern when they decided to migrate was time. They were going to switch platforms right before peak season, and the fear that the process would drag on was very real. There was a lot at stake.

Christiania Glasmagasin had previously worked with agencies with expertise focused on Magento, but when they were switching platforms, they needed something different:

"What decided our choice of Think Commerce was their unique knowledge of both platforms — they knew Magento well enough to understand where we were coming from, and Shopify well enough to take us where we needed to go." - Katrine Steiro

The Migration

"The migration itself was tidy and well-structured, with clear project management from Think Commerce's side. The timeline was met — which was critical for us given that we were moving right before peak season.

What pleasantly surprised us was the breadth of their expertise. They had a thorough understanding of everything that needs to be in place to avoid losing traffic during a platform switch, and a unique ability to see connections across systems. This meant we eliminated many potential problems before they even had a chance to emerge.

Internally, the transition went relatively smoothly. That is perhaps the best testimonial we can give: other e-commerce partners of ours commented that they had rarely seen such a clean and seamless transition." - Katrine Steiro

Post-Migration & Retainer

"After launch, we have been working with Think Commerce on a retainer agreement, and during that period we have developed several solutions that have had a direct impact on the business.

Rapid design development has allowed us to continuously improve the user experience, and custom-built apps have made it possible to meet needs that off-the-shelf solutions don't cover.

One of the biggest wins has been solutions that account for the fact that we operate both physical stores and an online store simultaneously. The ability to operate at stock level from each individual store has been invaluable — for example, customers can now sign up for a notification list based on each individual store's inventory. This is functionality that directly improves the customer experience across channels." - Katrine Steiro

The results speak for themselves. In the year following the migration, net revenue increased by 61%, and the conversion rate increased by 120%. 

In day-to-day operations, the retainer collaboration works well, with Teamwork as a shared platform for projects and priorities.

"This gives us visibility and predictability in ongoing development." - Katrine Steiro

The Outcome

"Working with Think Commerce has been both rewarding and educational. They have solid knowledge of Shopify, the ecosystem of apps around the platform, and the coding language — which means we can develop solutions far beyond what is standard.

We would absolutely recommend Think Commerce to other Norwegian brands considering Shopify Plus.

If we were to highlight one standout moment, it is the delivery itself: from signing to launch it took just three months — and we launched right before peak season without it coming at the cost of quality or clarity." - Katrine Steiro

From Think Commerce point of view it's been one of our most successful project and enjoyable collaborations to date. The chance to work with one of the most recognisable brands in Norway is something us at Think Commerce are very proud of, and to see how much value we've been able to help them add to their their business is very rewarding.