GaitLine
Shopify Plus
+71%Conversion rate, first 90 days
How we moved GaitLine's five regional D2C stores from one Magento 2 instance to a multi-store Shopify Plus set-up, connected to its ERP and marketing tools.
Read the GaitLine case study
Shopify Plus builds, migrations and retainers for UK brands
A Shopify Plus partner that also ships custom software: storefronts, platforms and AI tools that move the numbers that matter.
- in B2B commerce processed
- £150M+
- in D2C revenue driven
- £100M+
Trusted by ambitious brands
Christiania Glasmagasin
A full-stack rebuild on Shopify Plus
How a leading Norwegian brand and retailer lifted conversion by 120%: we moved Christiania Glasmagasin from Magento 2 to Shopify Plus before peak season.
+120%Conversion rate, year after migration
Think Commerce is a Shopify Plus agency for UK brands, with a track record built in the Nordics. We have processed £150M+ in B2B commerce and driven £100M+ in D2C revenue. We build and migrate Shopify Plus stores, keep improving them on a monthly retainer, and set up AI tools for merchandising, CRO and automation. We are an official Shopify Plus Partner. Tell us about your Shopify project or see our case studies.
Brands we have worked with include Christiania Glasmagasin, GaitLine, Majema, SA1NT, Fuel of Norway, Garntopia, Aquafigure, Tufte and Kano.
What we do
Shopify Plus builds and development
We build conversion-first themes and headless storefronts on Shopify Plus. We also build Shopify apps, internal tools and customer portals that fit how your team works. We scope tightly up front and ship in stages, so you see progress every week. Our specialisms are Shopify Functions, Markets, GraphQL APIs, Gadget and Klaviyo. See how we approach Shopify Plus development. We also build B2B and wholesale stores on Shopify Plus: see our Shopify B2B service.
Migrations to Shopify
We move brands to Shopify Plus from WooCommerce, Magento and other platforms. Data, SEO and redirects are handled end to end, with a zero-downtime cutover plan, and we go live in weeks, not quarters. Read how a migration to Shopify works, or go straight to moving from WooCommerce to Shopify or moving from Magento to Shopify. A WooCommerce migration starts from £8,000, ex VAT.
Tell us where you are today, and we’ll send back a tailored migration plan, free and with no obligation. We reply within one business day. Ask for your migration plan.
Bespoke platforms
We build standalone products from scratch, such as the real-time auction platform for London Mint Office and Dividendly, our own dividend voucher tool.
AI services for Shopify merchants
We use AI tools for merchandising, CRO and automation, get your store ready to be found in search and AI answers, and coach your team to use the tools well. Start with our AI services for Shopify merchants, or see how we prepare stores for agentic commerce. AI coaching and audits start from £750, ex VAT.
Retainers at a fixed monthly price
Published prices and a clear scope. Every retainer rolls monthly, with one month’s notice and no minimum term.
Essentials
Reliable upkeep for a store that just works
£1,000/month ex VAT
+ £500 one-off onboarding
- Standard response
- Two business days
Growth
Custom Shopify work that moves your numbers
Most popular
£2,500/month ex VAT
- Standard response
- One business day
Partner
An embedded senior Shopify team for your brand
£5,000/month ex VAT
- Standard response
- Same business day
Response times are for acknowledging and starting work, not for resolving it. Compare the three retainers side by side, or see our fixed-price projects if you need a set scope instead.
Selected work
SA1NT
Shopify migration
10 weeksFirst conversation to launch
Fuel of Norway
Shopify
Under two weeksKick-off to live store
Majema
Shopify Plus
How we moved Majema from Magento 2 to Shopify Plus, starting with a checkout proof of concept and a custom theme built alongside their own designer.
“Think Commerce had outstanding technical expertise in Shopify.”
Marcus Billström, MD, Majema
We run serious commerce on both sides of the table
From high-volume wholesale and bespoke platforms to fast-moving D2C storefronts, we have shipped and scaled both.
B2B: wholesale, headless and bespoke platforms built from scratch, including a real-time auction platform for London Mint Office and Dividendly, our own dividend voucher tool.
B2C: high-converting Shopify and Shopify Plus storefronts and migrations for Christiania Glasmagasin, GaitLine, Garntopia, SA1NT, Majema and Fuel of Norway, launched in weeks not quarters.
In figures
Our track record in figures
£150M+in B2B commerce processed
£100M+in D2C revenue driven
Migrations
Replatform to Shopify Plus, without the downtime
We move stores from WooCommerce and Magento to Shopify and Shopify Plus. We handle data, SEO, redirects, theme and integrations through to launch.
Tell us about your project
Tell us what you sell, which platform you are on and what you want to change. We read every message and reply by email.
Questions
Frequently asked questions
How long does a Shopify Plus build take?
Most storefronts go live in 6–12 weeks, depending on scope and integrations. We scope tightly up front and ship in stages, so you see progress every week rather than waiting for one big reveal.
Do you work with B2B as well as D2C?
Yes. We build D2C storefronts and bespoke B2B and wholesale stores, on Shopify Plus and on custom platforms.
Can you migrate us from WooCommerce, Magento or another platform?
Yes. We handle the move end to end, including data, SEO and redirects, with a zero-downtime cutover plan.
What happens after launch?
We stay on to test, merchandise and automate, so the store keeps improving long after go-live. That ongoing work runs on a monthly retainer.
Talk to us
Tell us what you sell, where you sell it and what you want to change. We reply within one business day. Get in touch about your Shopify project.