Migrate, launch, optimise
What we deliver
Think Commerce builds, migrates and develops Shopify and Shopify Plus stores for brands in the UK and the Nordics. We have processed £150M+ in B2B commerce and driven £100M+ in D2C revenue. We also make AI tools work for Shopify merchants. You can start with a build or a migration and keep us on a retainer afterwards.
Builds on Shopify and Shopify Plus
We build new stores and replatform existing ones. We plan each build so you can start trading, then keep developing the store after launch. See how we approach Shopify Plus development, and why we recommend Plus over Magento or WooCommerce.
Design and UX
We design from your brand and build each template for conversion on mobile and desktop.
Themes
We do everything from customising and configuring an existing Shopify theme to building a bespoke Shopify Plus theme from scratch.
Integrations and apps
We have already built multiple apps for large Shopify Plus retailers. We build Shopify apps on Gadget, our app development partner, and connect your store to your third-party systems through the Shopify APIs.
Custom apps and bespoke platforms
We build internal tools, customer portals and Shopify apps to fit how you work. We also build standalone platforms from scratch, such as a real-time auction platform for London Mint Office and Dividendly, our own dividend voucher tool.
Selling internationally
Ship your goods globally, optimise locally. We have extensive experience setting up multiple currencies, languages and payment methods with Shopify Markets, so you can sell abroad and still look local in each market.
Store set-ups
Having worked with Shopify and Shopify Plus for years, we know how to get you started. We make sure your store and theme are optimised to drive growth and increase profit while you work on building your business.
B2B and wholesale
We build B2B on Shopify Plus as well as D2C, with company accounts, catalogues and price lists for your trade customers. We have processed £150M+ in B2B commerce. See our Shopify B2B and wholesale development.
Migrations to Shopify
We move your store data to Shopify and plan the SEO and redirects as part of the project. Start with our overview of migrating to Shopify, or go straight to the platform you are leaving:
- WooCommerce to Shopify, at a fixed price from £8,000, ex VAT
- Magento to Shopify, including Magento 2 stores
AI services for Shopify merchants
We set up AI to handle routine store work such as product uploads. We help you get found in Google, ChatGPT and other AI answers. And we coach your team to use AI well. See our AI services for Shopify brands.
Agentic commerce
Shoppers now ask AI assistants what to buy. We get your product data and policies ready for them, and connect your store to the AI channels it qualifies for. See how we get Shopify stores ready for agentic commerce.
Ongoing development on a retainer
A launch is the start. On a retainer we agree a priority list with you each month. It runs from day-to-day fixes to long-term goals, and your data decides what we improve next. Retainers roll monthly with one month’s notice and no minimum term.
Compare the three Shopify retainers:
- Essentials: reliable upkeep for a stable store, £1,000 a month, ex VAT plus £500 onboarding
- Growth: custom development and growth work, £2,500 a month, ex VAT
- Partner: an embedded senior team, £5,000 a month, ex VAT
Fixed-price projects
Some work has a clear scope and does not need a retainer. Our fixed-price projects cover WooCommerce migrations, launching in a new Nordic market, system integrations, conversion audits and AI search readiness audits. You can also book extra days of capacity.
Consultancy
We help brands launch in new markets and set up what they need to run there, such as finding a fulfilment centre in Europe or choosing a returns management system.
Specialisms
- Shopify Functions: custom discount, delivery and payment logic at checkout
- Shopify Markets: currencies, languages and payment methods for each market
- Shopify GraphQL APIs and Gadget: apps and integrations with your other systems. Gadget is our partner for Shopify app development
- Klaviyo: strategy and new flows built on your Shopify data
Results from recent builds
- Christiania Glasmagasin: conversion rate up 120% since the move to Shopify Plus
- GaitLine: five stores moved from Magento in under 12 weeks, with conversion up 71% in the first 90 days
See all our case studies for stores we have built and migrated, including the Majema move from Magento 2 to Shopify Plus.
“Because they built the site very cleverly, we ended up having an excellent page, something we’d never seen before. That was very positive.”
Marcus Billström, MD, Majema
“Everything was delivered according to our requests and on time. Work completed by ThinkCommerce helped to automate our work”
Global Ecommerce Manager, B2B and B2C (name withheld under NDA)
Why partner with Think Commerce?
Honest advice at every stage. We are rated five stars on our Shopify Partner Directory profile and on our Clutch profile.
Proven track record
We have helped many brands reach their ecommerce goals with Shopify Plus. Our case studies show successful projects across a range of industries.
Expert team
Our small team of Shopify Plus experts brings deep knowledge and experience to every project. We stay ahead of industry trends, so the solutions we build give you an edge over your competitors.
Comprehensive services
From the first consultation to ongoing support, we cover design, development, migration and optimisation. We are your one-stop shop for Shopify Plus.
Client-centric approach
We build long-term relationships with our clients. Your success is our success, and you get personal service and support at every stage.
Questions
Frequently asked questions
What does Think Commerce do?
We build, migrate and develop Shopify and Shopify Plus stores for brands in the UK and the Nordics, and we make AI tools work for Shopify merchants. You can start with a build or a migration and keep us on a retainer afterwards.
Do you only work on Shopify Plus?
No. We build on Shopify and Shopify Plus, and our Growth retainer works on any Shopify plan, though some features, such as certain Shopify Functions, depend on your plan.
Can we hire you for a one-off project without a retainer?
Yes. Work with a clear scope runs as a fixed-price project: WooCommerce migrations, launching in a new Nordic market, system integrations, conversion audits and AI search readiness audits. You can also book extra days of capacity.
Do you offer Shopify consultancy?
Yes. We help brands launch in new markets and set up what they need to run there, such as finding a fulfilment centre in Europe or choosing a returns management system.
Can you get our store ready for AI shopping assistants?
Yes. We get your product data and policies ready for AI assistants, and connect your store to the AI channels it qualifies for.
Do you work with Klaviyo?
Yes. Klaviyo is one of our specialisms: we plan the strategy and build new flows on your Shopify data.
Talk to us
Contact us about your store with what you sell, where you sell it and what you want to change. We will suggest where to start. If you have a build, migration or app in mind, you can also start a project.

