Insights
What Shopify changes mean for your store. Think Commerce writes about Shopify Editions, moving off Magento, AI, agentic commerce, checkout and A/B testing.
Shopify Editions
5 min read
Managed Markets flat rates, per-market shipping and returns, DHL Express labels and the EU withdrawal rule: what Fall '26 means for UK brands selling abroad.
AI
4 min read
Sidekick now plans, codes and applies bulk changes, and Canvas rebuilds theme editing around it. How to use both, and where to keep a person in the loop.
AI
7 min read
Shopify Fall '26 puts checkout inside Gemini, Claude and other AI assistants. What is live for UK brands, and the groundwork that gets agents recommending you.
Shopify Editions
5 min read
Shopify Protect is live, Rollouts can run your Black Friday sale, and checkout custom fields arrive after Cyber Monday. What to switch on, and in what order.
Shopify Editions
6 min read
Shopify's Fall '26 Edition, Exponential, for UK and Nordic brands: the updates worth acting on, the US-only features you can skip and where to start.
Personalisation
4 min read
Personalisation statistics from McKinsey, Accenture, Epsilon, Salesforce, Experian and others, each linked to its source and year, and what they mean for you.
Shopify Editions
8 min read
Shopify's Spring 2026 Editions, feature by feature: agentic commerce, Campaign Autopilot, POS V11, Markets and discounts, and the five things to act on first.
Our products
3 min read
We built Dividendly to create dividend vouchers and board minutes for our own UK Ltd company, then opened it up. Here's the problem it solves and who it's for.
Shopify Editions
10 min read
What Shopify Rollouts can schedule, test and roll back since Fall '26, where it falls short, and when an A/B app like Shoplift or Intelligems is worth it.
AI
8 min read
Shopify's Winter '26 agentic storefronts put your catalogue inside ChatGPT, Claude and other AI agents through UCP. How it works and how to prepare your store.
Client work
2 min read
We built the Shopify store for Comfy Headbands, a brand bringing Scandinavian headbands for active children to British families. Here's what went into it.
Shopify Editions
2 min read
Shopify's Winter '26 Edition, the RenAIssance Edition, at a glance: a smarter Sidekick, Agentic Storefronts, 2,048 variants, theme Rollouts and POS upgrades.
Shopify Plus
4 min read
Why fast-growing brands choose Shopify Plus over Magento and WooCommerce, from scale and running costs to automation, security and support, with brand examples.
Magento
3 min read
A practical guide to moving a store from Magento to Shopify Plus, stage by stage, from planning and proof of concept to data, integrations and go-live.
Shopify
3 min read
A plain guide to Shopify: what the platform does, why brands choose it, how the plans differ, and what the App Store, support and Shopify Academy give you.
Payments
4 min read
Our 2019 guide to choosing a payment solution for an online store, covering acquirers, Norwegian providers, costs, conversion and how well they integrate.
We write about the Shopify changes that matter to brands on Shopify Plus, and what to do about them. We cover the latest Shopify Edition, moving from Magento to Shopify Plus, and AI tools such as Sidekick. We also write about agentic commerce, checkout and fraud, personalisation data and A/B testing with Rollouts. Each article is written for founders and ecommerce leads who need to decide what to act on.
Need help acting on any of it? See our AI services for Shopify merchants or how we migrate Magento stores to Shopify Plus.
Not sure what applies to your store? Tell us what you sell and what you want to change.
