Agentic commerce
Get your Shopify store ready for AI shopping
Shoppers now ask ChatGPT, Google AI Mode, Gemini and Copilot what to buy. We make sure your products, policies and data are ready for those conversations, and set up the AI channels your store is eligible for. Start with an AI and search readiness audit.
Shopify’s agentic storefronts let shoppers discover your products, and in some channels buy them, inside AI conversations. Orders still land in your Shopify admin. Your products reach AI channels through Shopify Catalog. You can now see your store’s eligibility in admin, and compare-at prices show when you’re on sale. For what Shopify has shipped and how a store qualifies, read our guide to agentic commerce on Shopify.
What we do to make your store ready
AI channels rank products on their own logic, so we focus on what you control: data, policies, feeds and set-up. We never promise rankings.
| Job | What we do | What we measure |
|---|---|---|
| Eligibility and set-up | Check which AI channels your store can use, fix what’s blocking Shopify Catalog, and set up channel and checkout settings | Channels live, products in Shopify Catalog |
| Product data | Complete descriptions, images, variants and attributes, plus Shopify Catalog mapping | Listing quality |
| Knowledge base and policies | Shipping, returns and brand facts that AI agents can answer from accurately | Questions AI can answer |
| Google Merchant Center | One clean feed per market for Google AI Mode, Gemini and Shopping | Feed errors, Shopping clicks |
| Measurement | Agentic performance reports and monthly tracking of buyer prompts in AI answers | AI-attributed sessions and orders, share of answers |
Custom agents and integrations
Shopify’s developer tools for agents are moving fast. Where there’s a real business case, we build on them. Some parts are in early access or still rolling out, so we confirm what’s available before we quote.
- shop.dev: Shopify’s toolkit for adding shopping to any agent or app, with Shop sign-in, Shopify Catalog search and Shop Pay checkout.
- Universal Commerce Protocol: an open protocol that lets AI agents build carts, turn them into checkouts and hand shoppers to your checkout. Trusted agents can complete the checkout themselves.
- WebMCP tools: structured tools on your store that let agents find products, build carts and guide shoppers to checkout. Shopify adds them to every Liquid storefront, though for now only agents in Chromium-based browsers can use them.
- Catalog API and Checkout Kit: your own shopping experiences built on Shopify Catalog, with checkout embedded where it fits.
Start with an AI and search readiness audit
The readiness audit gives you a clear view of how ready your store is for AI search and shopping agents, and what to fix first. It costs £750, ex VAT.
£750ex VAT
What you get:
- Which AI channels your store is eligible for today, and what’s blocking the rest
- A review of product data and listing quality on your key products
- A check of your policies and knowledge base
- A prioritised, priced list of fixes
A quarterly AI and search readiness check is included in our Growth retainer and Partner retainer.
Looking at your operations too? Our AI audit covers both, for £950, ex VAT. The rest of our AI work, from product uploads to reporting, is on our AI services for Shopify brands page.
Questions
Frequently asked questions
Can UK and Norwegian brands use agentic storefronts?
It depends on your store, your products and where your customers are. Shopify currently requires you to sell to customers in the US for ChatGPT and Microsoft Copilot, and in the US, Canada or Australia for Google AI Mode and Gemini. Meta's list of markets includes the UK. None of them lists Norway yet. We check what's available for your store first, and won't sell you set-up you can't use.
Can shoppers buy without leaving the AI chat?
In some channels. Google AI Mode, Gemini, Microsoft Copilot and Meta can offer direct checkout inside the channel, for shoppers in the markets each one supports. ChatGPT sends shoppers to your own store's checkout, opened inside ChatGPT. Personal AI agents connected to Shop can pay with Shop Pay. Where a channel can't take the order for your store, shoppers are sent to your site to buy.
Do we keep the customer relationship?
Yes. Orders from AI channels appear in your Shopify admin with channel or referrer attribution, and you handle fulfilment and after-sales as usual.
Can you guarantee we'll appear in AI answers?
No one can. AI channels rank products on their own logic. We improve what you control, such as product data, policies and feeds, and track the results monthly.
Be ready when shoppers ask AI about you
Book an AI and search readiness audit, or talk to us about a custom agent.