AI services
AI that does real work in your Shopify store
We help founder-led Shopify brands in the UK and Norway with two things: getting AI to do more of the routine work, and getting found in Google, ChatGPT and other AI answers. We pick one named job, quote a fixed price for it, and measure a number before and after. The quickest way in is AI coaching or an AI audit.
The jobs AI should already be doing
We don’t sell “AI transformation”. We pick one job that costs you time or sales, fix it, and show you the number.
- Products added by hand. Your team still builds products one by one from supplier spreadsheets.
- Missing from AI answers. Google’s AI recommends your competitor, not you.
- The same question, all day. You answer the same delivery question 20 times a day.
- Reports in spreadsheets. Your Monday report still lives in a spreadsheet someone builds by hand.
AI operations: less routine work
We connect AI to your own products, orders and policies, so it does the work properly instead of handing your team generic prompts.
| Job | What we do | What we measure |
|---|---|---|
| Product uploads | Turn supplier spreadsheets and spec sheets into complete Shopify products, categories and metafields, with a human review step | Minutes per product |
| Customer service | Set up Shopify’s free Inbox agent with your policies and FAQs. We build a custom agent only where it falls short, such as B2B, complex products or Norwegian nuance | Share of chats answered without staff |
| Reporting | Saved Sidekick and ShopifyQL reports and a weekly digest, replacing spreadsheets | Hours a week spent on reporting |
| Store automations | Shopify Flow for order tagging, stock alerts, fraud holds and B2B approvals | Manual steps removed |
| Email marketing | Klaviyo segments and flows built from your Shopify data | Revenue from flows |
| Internal tools | Small apps for jobs Shopify doesn’t cover | Time per task |
Search and AI visibility
Google’s AI Overviews and AI Mode are live in the UK and Norway. What they show depends heavily on your product data and feeds, so that’s where we start. We never promise rankings.
| Job | What we do | What we measure |
|---|---|---|
| Technical SEO | Speed, indexing, structured data and hreflang for each market | Pages indexed, organic sessions |
| Product data | Correct categories and attributes, the specs AI can’t infer, and Shopify Catalog mapping | Attribute accuracy |
| Google Merchant Center | One clean feed per market: GBP or NOK prices, local language, GTINs, shipping and returns | Feed errors, Shopping clicks |
| Content | Buying guides and FAQs that answer real customer questions | Organic sessions to content |
| AI answer tracking | A fixed set of buyer prompts tracked monthly in Google AI Mode and ChatGPT | Share of answers that mention your brand |
| Shopify AI channels | Agentic storefront settings and listing quality, where your store is eligible | AI-attributed orders |
AI shopping channels need their own groundwork. See how we get Shopify stores ready for agentic commerce.
How we work: start small, measure, then build
Every step ends with a written, priced list of jobs, so you see cost against return before you commit. To estimate the return side yourself, try our Shopify revenue upside calculator.
1. Coaching or an audit
A half-day coaching session or an AI audit finds the jobs worth doing, each with a price and the value it should return in a year.
2. A fixed-price project
We measure the number first, build on a development store, and go live only after your sign-off.
3. Ongoing support
Once a project shows its number, a monthly Shopify retainer keeps it improving.
Prices for each step
- Coaching, half day: £750. A remote session on your own store covering Sidekick, reports and Flow. You keep a prompt library and a priced list of what to automate next.
- Coaching, full day: £1,500. The half day, plus separate sessions for your operations, customer service and marketing staff.
- AI audit: £950. Where your team loses time, and where your brand is missing from search and AI answers, as a prioritised, priced list of jobs.
- Fixed-price projects: £3,000–£10,000. For example, a product upload pipeline (from £4,000) or a Merchant Center clean-up for two markets (£3,000).
- Retainers: from £1,000 a month for Essentials, plus one-off onboarding of £500. A fixed monthly fee, with one month’s notice to stop.
All prices exclude VAT. Project prices are indicative and fixed before we start. Coaching and audit fees are credited in full against a project booked within 60 days.
Why Think Commerce
We build on Shopify every day. That’s what lets us connect AI to your own data, not just hand over prompts.
- Shopify Plus depth. Functions, GraphQL, Flow, Markets and Klaviyo are our daily tools, not a new sideline.
- Your own data. AI is only as good as what it knows. We connect it to your products, orders and policies.
- Measured before and after. Every project starts with a baseline. If the number hasn’t moved, you’ll see that too.
- Safe changes. We build on a development store first and go live only after your sign-off.
Further reading
Questions
Frequently asked questions
We can use Sidekick ourselves. Why do we need you?
You can, and coaching makes you faster at it. We build what it can't do on its own, such as bulk work, integrations and checks.
We tried ChatGPT and got generic answers. Why would this be different?
ChatGPT didn't have your data. We connect AI to your own products, orders and policies, so its answers are about your store.
Will it break the store?
Changes made with Sidekick and Flow need your approval. We build on a development store and go live only after your sign-off.
How do we know it worked?
We measure the number before we start and again after. If it hasn't moved, you'll see that too.
Isn't AI search just hype?
Google's AI answers are live in the UK and Norway today, and Google's own guidance for appearing in them includes keeping your Merchant Center data up to date.
Find the first job AI should do for you
Start with a half day of coaching or an AI audit. Both are credited against a project booked within 60 days. Book AI coaching or an AI audit, or tell us which job you want AI to take on.