Skip to content
Think Commerce, home
Open menu

Case study · Shopify Plus

Christiania Glasmagasin, rebuilt on Shopify Plus

How a leading Norwegian brand and retailer lifted conversion by 120%: we moved Christiania Glasmagasin from Magento 2 to Shopify Plus before peak season.

A woman at a kitchen island with glass storage jars of lentils, pasta and seeds, in front of shelves of filled jars
Client
Christiania Glasmagasin
Services
Shopify Plus, Migration, Design, Merchandising, Retainer
Result
+120% · Conversion rate, year after migration

We moved Christiania Glasmagasin from Magento 2 to Shopify Plus in three months, from signing to launch, and went live right before peak season. Since launch we have kept building on a retainer, including features that use stock levels from each physical shop. In the year after the migration, net revenue rose 61% and the conversion rate rose 120%.

The client

Christiania Glasmagasin is a Norwegian kitchen and gift retailer with roots going back to 1739. It has shops across Norway and sells kitchen and gift products, with a focus on brands, classic style, quality and sensible prices.

The challenge

A platform that slowed every change

Christiania Glasmagasin had run on Magento 2 for five years. In that time the online store grew to around 8,000 SKUs, sold only to the Norwegian market.

“Magento 2 worked, but it was heavy to work with day-to-day. Everything had to be coded and developed — even small changes required significant resources. In specialist retail, things need to move quickly, and that flexibility was something we didn’t have on Magento.”

Katrine Steiro, Christiania Glasmagasin

A deadline set by peak season

The biggest worry was time. The switch had to happen right before peak season, and a project that dragged on would have put the busiest weeks of the year at risk.

Their previous agencies specialised in Magento. For the move they needed a team that knew both platforms.

“What decided our choice of Think Commerce was their unique knowledge of both platforms — they knew Magento well enough to understand where we were coming from, and Shopify well enough to take us where we needed to go.”

Katrine Steiro, Christiania Glasmagasin

What we did

The migration

The project kept to its timeline. Read more about how we run a Magento to Shopify migration.

“The migration itself was tidy and well-structured, with clear project management from Think Commerce’s side. The timeline was met — which was critical for us given that we were moving right before peak season.”

“What pleasantly surprised us was the breadth of their expertise. They had a thorough understanding of everything that needs to be in place to avoid losing traffic during a platform switch, and a unique ability to see connections across systems. This meant we eliminated many potential problems before they even had a chance to emerge.”

Katrine Steiro, Christiania Glasmagasin

Christiania Glasmagasin says the move went relatively smoothly internally. Other ecommerce partners told them they had rarely seen such a clean platform switch.

Ongoing development on a retainer

After launch we moved on to a retainer. Since then we have:

  • Shipped design changes quickly, so the user experience keeps improving.
  • Built custom apps for needs that off-the-shelf apps do not cover.
  • Built features for a business that runs physical shops and an online store at the same time. The online store can now use stock levels from each individual shop. For example, customers can sign up for notifications based on a particular shop’s stock.

“One of the biggest wins has been solutions that account for the fact that we operate both physical stores and an online store simultaneously. The ability to operate at stock level from each individual store has been invaluable.”

Katrine Steiro, Christiania Glasmagasin

Day to day, both teams follow the work in Teamwork, a shared platform for projects and priorities.

“This gives us visibility and predictability in ongoing development.”

Katrine Steiro, Christiania Glasmagasin

The result

In the year after the migration, net revenue rose 61% and the conversion rate rose 120%.

“From signing to launch it took just three months — and we launched right before peak season without it coming at the cost of quality or clarity.”

Katrine Steiro, Christiania Glasmagasin

“Working with Think Commerce has been both rewarding and educational. They have solid knowledge of Shopify, the ecosystem of apps around the platform, and the coding language — which means we can develop solutions far beyond what is standard. We would absolutely recommend Think Commerce to other Norwegian brands considering Shopify Plus.”

Katrine Steiro, Christiania Glasmagasin

See how we run Shopify Plus builds and development, or read how we moved Majema from Magento 2 to Shopify Plus.

Planning a move before your busiest season?

Tell us which platform you use today and when the new store needs to be live. Talk to us about your Shopify migration.