Notes on commerce
Insights
Practical thinking on Shopify Plus, custom builds, migrations and growing B2B & B2C commerce.
Sidekick and Canvas: putting Shopify's AI to work without losing control
Sidekick now plans, codes and applies bulk changes, and Canvas rebuilds theme editing around it. How to use both, and where to keep a...
Agentic commerce on Shopify: getting your products sold inside ChatGPT, Gemini and Claude
Shopify Fall '26 puts checkout inside Google Gemini, Claude and more. What's live for UK brands and the groundwork that gets agents recommending you.
Checkout, payments and fraud: what Fall '26 changes before and after Black Friday
Shopify Protect is live now, rollouts can run your BFCM sale, and checkout custom fields land after it. What to switch on, and when.
Shopify Editions Fall '26: what UK brands should actually act on
Shopify's Fall '26 Edition ships 150+ updates. The ones that matter for UK and Nordic brands, what to skip, and where to start.
Ecommerce Personalisation Statistics 2026: What the Data Tells Us
Explore the most important ecommerce personalisation statistics for 2026 — from revenue impact and consumer expectations to AI adoption and privacy trends — with...
Shopify Spring 2026 Editions: What Merchants Need to Know
A comprehensive guide to Shopify's Spring 2026 Editions — covering every major new feature across agentic commerce, marketing, retail POS, online store, and operations.
How We Built Dividendly: A Tool Born from Our Own Ltd Company Frustrations
We built Dividendly out of a real need — generating compliant dividend vouchers and board minutes as a UK limited company. Now used by...
Theme Rollouts: Native A/B Testing Comes to Shopify
Shopify's new Rollouts feature brings native A/B testing, scheduled theme releases, and automatic rollbacks directly into the admin. Learn how it compares to third-party...
Agentic Storefronts: Your Products Inside AI Shopping Experiences
Shopify's agentic commerce capabilities enable your product catalogue to appear directly inside AI-powered shopping experiences through the Universal Commerce Protocol (UCP). Learn how this...