Shopify 101: What is Shopify and Why Choose It for Your Online Store?

Updated on
Shopify 101: What is Shopify and Why Choose It for Your Online Store?

Whether you are an entrepreneur looking to start an online store or an established business wanting to expand your online presence, choosing the right e-commerce platform is crucial. In this blog post, we will explore Shopify, one of the most popular and user-friendly e-commerce solutions on the market, and provide an overview of what it is and why it might be the right choice for your online store.

What is Shopify?

Shopify is a leading e-commerce platform that allows you to create, customise, and manage an online store easily and efficiently. With over 1 million businesses in 175 countries, Shopify has helped everyone from small entrepreneurs to large corporations build and run successful online stores.

Benefits of Using Shopify

Easy to Set Up and Use: Shopify is known for its user-friendliness, and you don’t need to be a tech expert to get started. The platform is easy to navigate, and you can quickly add products, process orders, and manage your inventory with just a few clicks.

Flexible Design: Shopify offers a wide range of themes and templates that allow you to create a unique and professional online store. You can easily customise the design, colours, and fonts to match your brand, and it’s also possible to add custom features using various apps and extensions.

Secure and Reliable: Security and reliability are critical factors in e-commerce. Shopify takes this seriously and offers SSL certificates, PCI DSS compliance, and protection against DDoS attacks to keep your online store and customers’ data safe. The platform also boasts impressive uptime, ensuring your store is accessible to customers around the clock.

Scalability for Growth: Shopify is a scalable platform that can grow with your business. Whether you are a small business or a larger enterprise, Shopify offers solutions that fit your needs. For example, Shopify Plus provides additional functionality and support for businesses with higher sales volumes and more complex requirements.

Shopify Pricing Plans

Shopify offers various subscription plans to meet different needs and budgets. Here is a brief overview of their most popular plans:

Basic Shopify: Ideal for small businesses looking to start an online store. This plan includes all basic features, such as unlimited product listings, 2 staff accounts, and 24/7 customer support.

Shopify: For medium-sized businesses that need more features and integrations. This plan includes everything in Basic Shopify, plus 5 staff accounts, professional reports, and lower transaction fees.

Advanced Shopify: Designed for larger businesses that need advanced reporting tools and the ability to calculate shipping rates from third-party carriers. This plan includes 15 staff accounts, advanced report builders, and third-party calculated shipping rates.

Shopify Plus: A tailored solution for large companies and high-volume businesses. Shopify Plus includes dedicated customer support, a custom SSL certificate, and the ability to create automated workflows and campaigns.

Shopify App Store

The Shopify App Store is a marketplace where you can find over 4,000 apps and extensions to add extra functionality to your online store. The apps cover a range of categories, including marketing, sales, social media, customer service, and inventory management. This allows you to tailor your store to meet your specific needs and enhance the customer experience.

Customer Support and Training Resources

Shopify offers extensive customer support and training resources to help you succeed in e-commerce. You have access to 24/7 customer support via phone, email, and live chat, as well as a comprehensive help centre with articles, guides, and videos. Additionally, Shopify Academy offers free online courses and webinars to teach you more about e-commerce and how to grow your online store.


Shopify is a powerful and user-friendly e-commerce platform suitable for both small and large businesses. With a range of features, flexible design, security, and scalability, it is an excellent choice for businesses looking to launch or expand their online store. By choosing Shopify, you gain access to a wide array of tools and resources that help you build a successful online store and deliver outstanding customer experiences.

Updated on


Some description